Fieldays and Agritech join forces to target exports

NZ Agritech Incorporated and Fieldays International Marketing Limited will combine to provide one entity, called NZ Agritech Global, which will target the development of agribusiness exports in the private sector.

The aim of the new initiative is to expand the scope for New Zealand agriculture companies to participate in offshore marketing opportunities.

In a joint statement Barry Quayle, General Manager, NZ National Fieldays and Jim Grennell, Chairman, NZ Agritech Inc. said, “This new entity will provide the resources and strength for exciting export development for the agriculture sector when the world was seeking enabling technologies and products to increase agriculture productivity.”

“Both Fieldays and NZ Agritech have independent brands and strengths globally and that together can provide leverage for opportunities with agribusiness export.”

Barry Quayle added that the new organisation will bring increased benefits for exhibitors at Fieldays and NZ Agritech members, and facilitate more companies into export.

The alliance will target specific global markets for New Zealand products, technologies and services.

The alliance will bring together initiatives to take New Zealand agriculture exporting companies into key territories.

A program of in market visits is being planned.