Ag Art Wear fashion show targets new audience

The popular Fieldays fashion  catwalk show, Ag Art Wear, will have its first showing in Hamilton city this year.

A night of live catwalk entertainment featuring a collection of the winning garments from farming to fashion is coming to the Atrium, Wintec House.

Professional models from Nouveau Management will wear the winning collection at the Rural to Runway gala dinner.

The $185-ticket entertainment will include  a  three-course dinner, pre-dinner drinks, and wines.
Mystery Creek event coordinator, Adam Reinsfield says the aim is to build the profile of the show by targeting a different audience.

“In the past, it’s been very much a farm show.

“My grand idea would be that it’s something similar to World of Wearable Arts, but held locally,” says Reinsfield.

Designer/creator at Love Lucy Clothing, Jenna McLachlan, was most impressed with the creations she judged at last year’s show.

“The creations the designers come up with just blow my mind.

“Where the normal person would walk into a farm shed and see frost cloth, tubing, feathers and various other bits of farm equipment, these people see creatures, characters and creations.”

Fieldays and fashion are not typically paired and many are not aware Ag Art Wear exists.

McLachlan believes by bringing the show into town organisers will attract those who do not attend Fieldays.

“It’s also the next step towards making the show an event of its own, perhaps enticing more designers to enter.”

Ag Art Wear will befit from the additional venue, McLachlan says.

“The previous venue was quite small, and every show I attended last year was packed out to capacity.”