Digital guru Hayden Sanders discussed online strategies at the Hub yesterday.

Hayden attended Spark to give back what people gave him – invaluable mentoring advice.

He has been involved with the internet for eight years, at first occupied with designing the web content for his band – Straight Ahead.

“My first passion was music; I used to play bass for my band and then started learning about the internet.”

Sanders said that communication on the internet is all about having a two-way conversation.

“The problem facing most business when trying to go online is they start talking straight away and do not do enough listening,” he said.

Hayden has worked with a range of government and corporate bodies.

“My favourite project was working with the NZRFU because of the amount of content I got to work with.”

The internet has changed a lot since Hayden started using it to go on to sites such as ICQ – an old social networking site.

“My first experience online was using my parent dial-up to find cheats for a computer game – Sam and Max.”