Bridge It NZ hands out free vests for children

Katikati firm Bridge It NZ is making it easier for parents and guardians to keep an eye on their kids this Fieldays.

Managing director of Bridge It, Pat Seuren has organised to bring in a thousand child-size high-visibility vests to give out “completely free.”

“It’s about the safety of the children and keeping the kids on the farm,” Seuren  said, “but it’s also about getting the brand out there.”

Seuren and his company have so far handed out over 800 and say the reaction has been “fantastic”.

“People are coming and asking them for their kids and their grandkids that aren’t even here and that’s been great,” he said.

Olivia Wallbank is at Fieldays keeping watch of four children under five and says the initiative is a great idea.

She said although she likes to keep the kids close, especially at an event this big it’s a great way to keep an eye on her little ones.

“I don’t usually take my kids to big things like this but this is definitely a good idea,” Wallbank said.

The response from this year has been so overwhelming that Seuren has already put his order in for next year.

“It costs us probably around six grand but it’s been worth it,” he said. “It really is about keeping the kids safe so it’s good we can do our part.”