Fieldays publication may attract international exhibitors

The Fieldays Exhibitor could soon be encouraging Idaho exhibitors to come to Fieldays in 2014.

Jake Reynolds from the Idaho Department of Commerce has been collecting the magazines at his stall in the Mystery Creek Pavilion.

“We’ve read them every day and thumbed through it.  It’s a great publication,” he said.

It’s the first time he has found a daily publication at a trade show, and he has a good use in mind.

He is going to take them back to America to encourage more Idaho agricultural businesses to come to Fieldays in the future.

“There’s a lot of good information about the show and about New Zealand that we want to take back and use as commercial items and selling tools… If we can get support of Idaho and US companies to come to Fieldays, we’ll be coming back.”

Similarities between industry in Idaho and New Zealand encouraged the state to come for the first time this year, and it has dived in head first into driving sales and creating new business relationships.

Idaho man Kevin Keeler, owner and inventor at Equine Innovations, said the experience was “fabulous.”

He had wanted to visit New Zealand for 20 years, and was using his first trip to speak to Kiwis who were interested in his hoof support system for farriers and vets.

But when the crowds thin, he turns to flicking through the Fieldays Exhibitor.

“It’s wonderful,” he said.  “I picked that [Fieldays Exhibitor] up yesterday… It was very entertaining, very informative, very well written.”