New Mystery Creek headquarters open in time for Fieldays
After 18 months of major reconstruction the new headquarters at Mystery Creek is open and ready for 2013 Fieldays.
As part of its reworked image, Mystery Creek is showing off a new headquarters at this year’s Fieldays.
Opened by Canterbury sheep and beef farmer and Parliamentary Speaker David Carter, the building will be used to run all of Mystery Creek’s large events.
The building has a vibrant interior and dark exterior, representing the personality of the team shining out, CEO Jon Calder said at the opening.
The main feature of the building, designed by Chow Hill, is a strong slanting roof, designed to show strength and power.
“This is an energetic sort of form. It’s strong, it’s quite a powerful focus, it’s quite unusual,” design consultant for Chow Hill, Richard Hill, said.
Mystery Creek has been undergoing a major reconstruction over the last 18 months and more change is to come.
The building is step one in redesigning the Mystery Creek brand to expand its image beyond Fieldays.
“The next step for us is to start redesigning Mystery Creek,” Calder said.
“The master plan at the moment has 15 projects that sit within it, that will enable us to use the property with a lot more flexibility.
“It’s really been about getting the right structure in place to deliver what the business is capable of going forward.”
Mystery Creek has a new logo, which they hope will expand their image beyond the Fieldays.
“We’ve moved into the brand new premises and that’s signalled a lot of change.
“The old logo we had didn’t really represent who we are as a team,” marketing manager Amy Jensen said.
Communications executive Vicki Annison said the new building is a step toward being one of New Zealand’s top event destinations.
