Fieldays theme 2012: ‘The Changing Face of Farming’

‘The Changing Face of Farming’ will be the theme for next year’s Fieldays, running from June 13-16 2012.

National Agricultural Fieldays chairman Warwick Roberts announced the theme at a press conference this morning.

“At Fieldays 2012 we want to help signal current farmers and our younger people coming into the industry how to be prepared for the shifting rural landscape.”

The focus will be on the changing agricultural industry, including the developing corporate aspect of farming.

“Our country’s agricultural scene is evolving at an ever-increasing rate. Farming today is incredibly different than it was, say 20 years ago. In fact, in many ways, it’s quite different than it was just five years ago.

“For instance, there are many more corporate farms today than in the past. And, if you’re getting into farming, there are a range of ownership structures that are possible for people just starting out.

“Then, we have factors such as weather patterns and scarcity of water and other natural resources which have had huge impacts on the industry in recent times.

“Also, when we look at the types of people getting into farming, we see major shifts. For instance, there is a large Maori contingent having tremendous success in the rural industry. We’re also seeing more and more women moving away from their traditional supportive roles and taking the lead when it comes to farm management.

“Our theme for the 2012 Premier Feature will raise farmers’ awareness of the many changes happening in New Zealand’s agricultural industry. Through the Feature, we will provide solutions for tackling today’s – and tomorrow’s – key challenges,” explains Mr Roberts.