Agresearch win best premier feature

With an interactive exhibit show casing the last 20 years of its research, AgResearch has been awarded best premier feature for 2012.

National manager of corporate communications Sarah Frazer was ecstatic with the award.

“We are really, absolutely thrilled to win. It’s a great opportunity to show farmers the work we are doing to help them and NZ agriculture,” Frazer said.

Despite starting planning in only February, and experiencing a hitch or two while setting up, the colourful exhibit has attracted crowds.

Sporting the only LED tower in the country, the exhibit has a timeline of inventions and research, an interactive infrared camera, a grass-roots display and interactive computers that can be used to find information out about farms.

Frazer has been over whelmed by the number  of farmers coming to see the exhibit, and wanting to talk to the staff.
“We have had a lot of farmers come in, wanting to talk to us about our research. It’s really quite amazing,” Frazer said.

Frazer and a team of scientists worked on the exhibit together.

AgResearch has been at the Fieldays since 2006 and  won the Merit award at last year’s Fieldays for the same division.