Wintec students bring ‘Broke and Boujee’ to their ‘Eat Well Do Well’ campaign
When tasked to develop a campaign ‘For a Good Cause’, a group of Wintec communication students wanted to do something creative, practical and fun.
Vanya Derwin, Nina Navari, Olivia Ludbrook and Chad Merriman called their campaign ‘Eat Well, Do Well’, an initiative Derwin said that’s aimed at supporting the health and well-being of fellow students.
One aim was to create a resource to help struggling students with both the cost of living and eating well, so they could do better with their academic studies.
They started planning early in the semester, establishing their values, campaign aims and platform. Derwin said that looking after the community and having good health is important to the students, so when one of the tutors had the idea to collaborate, the group approached local food and lifestyle influencers, ‘Broke and Boujee ‘.
Derwin said sisters Arjay and Khali, had values that “aligned really well with ours”. Broke and Boujee are “quite big” on social media with over fifty thousand followers across Tik Tok, Instagram and Facebook, and they are also based in Hamilton, Derwin said.
The collaboration was “a lot of fun right from the beginning – they are really nice and easy to work with.”
The students did a full-day shoot with them over at Te Kopu Mania O Kirikiriroa (Wintec marae), with a demonstration on how simple, affordable ingredients could be turned into tasty, nutritious meals.
One of their favourite recipes was the Palusami, a traditional Polynesian dish made with taro leaves, onions, meat and coconut cream. It was served with broccoli. “It was absolutely delicious,” said Derwin.
The Eat Well Do Well campaign was launched at the end of September on Instagram. The posts share tips for student survival strategies and a downloadable digital cookbook, with a focus on keeping tertiary students fed without spending too much on ingredients.
For future collaborations Derwin said the team was approached by Carlin Linklater, a food technology tutor from Cambridge High School who really liked the initiative and was keen to figure out something they could create together. For some, their studies are completing this year, but the group hopes the campaign will be continued in some way.
The students thoroughly enjoyed their experience with Broke and Boujee who supported their campaign by creating relatable and affordable options for students to cook good food .
