For the love of sled dogs, all the way from Central Otago

Founder of The Real Dog Equipment Company
Photo: Ricky Lam

The family business founded by Rose and her husband Nigel provides New Zealand-made dog equipment, with the foundation of the company being their purest love for their dogs. The business is aimed at creating the best equipment for pet owners across New Zealand.

“I started as a part-time business because I rent sled dogs, but I couldn’t buy what I needed in New Zealand,”

The Real Dog Equipment Company is attending Fieldays in Hamilton for the fifth time. — The Real Dog Equipment Company booth on site: N6 at Fieldays
Photo: Ricky Lam

The Real Dog Equipment Company operates in
Central Otago and the long drive from the Central South Island of New Zealand
did not put out the excitement of Rose to attend Fieldays once again.

From a business owner’s perspective, Rose takes Fieldays as an opportunity to have direct interaction with her customers.

“90% of our business is online, it is great meeting people that are using our products up here,”

From a financial perspective, Rose considers Fieldays as a lucrative chance to expand their business by attracting more social awareness. Of course, the company also benefits from the significant traffic of people with high purchase intention at Fieldays that allows them to generate a profitable income.